About the Project
Mobile Advertising Research, an industry-wide global research project is providing in-depth insights into the status of mobile advertising and consumers reactions to it. Led by global partner Æneas Strategy, research is conducted at a national level with local market partners chosen for their expertise and experience in the mobile advertising industry. The research brings together participants and market players from across the mobile advertising and marketing value chain. To track trends qualitatively and quantitatively national research will be executed annually in each local market. The global nature and cross market coordination provides comparative data and findings delivering valuable insight into the development stage of each market.
The in-depth research provides an in-depth examination of consumers behavior and interaction with mobile advertising. The information and insights gained are providing valuable insight that brands, ad agencies, operators, networks, and mobile executives need to know to stimulate growth of the mobile advertising industry.
The research will cut through the hype surrounding the mobile advertising industry, giving a clear and true representation of the state of the current market country by country highlighting key industry strategies to stimulate mobile advertising revenue growth. The research includes in-depth interviews with mobile executives, advertising agencies and mobile network operators.
Partners
Æneas Strategy - Founding Partner
http://www.aeneasstrategy.nl
Headquartered in The Hague, ÆNEAS Strategy Consulting and Management is an international consultancy firm focussed at strategy & business development for the telecommunications market and global mobile industry. The firm has spearheaded the development of innovative mobile advertising strategies on behalf of players in the emerging business ecosystem active in the international arena. It was founded in 2004 by Tarik Fawzi, whose career in the advertising and mobile industries spans 15 years.
Sponsors
Currently we are reserving sponsors for MobiAdUS 2009. There are a number of partnerships opportunities available at different levels including sponsorships, focus groups, research publication, panels, interviews and speaking opportunities. Sponsorships close out daily. Reserve your sponsorship today as they are selling fast.
To discuss the advantages of sponsoring MobiAdUS 2009 and detailed packages click here.