Press

Consumers Embrace Mobile Advertising
Consumers are happy to receive mobile advertising if it is delivered on their terms, according to the latest research endorsed by the Internet Advertising Bureau (IAB).

Mobile Advertising Attitudes
AN AENEAS Strategy study of UK attitudes towards mobile advertising found that 64 percent of consumers would grant permission to receive mobile advertising if they were incentivized.

IAB Supports Major Mobile Research Project
The Mobile Advertising UK project has been initiated by Æneas Strategy, Every Single One Of Us and MSearchGroove. The research will document the state of the mobile advertising industry in the UK, identifying growth opportunities in the emerging mobile advertising marketplace to the benefit stakeholders, shareholders and consumers worldwide.

Mobile Marketing Association Promotes Mobile Advertising Industry Collaboration and Research
The Mobile Marketing Association (MMA) has formed an agreement with Æneas Strategy Consulting and Management to participate in, guide and support their mobile advertising research project.