USA Project

MobiAdUS 2009, part of an industry-wide global project researching the state of mobile advertising today is providing in-depth insights into the status of Mobile Advertising in the US and consumers reactions to it. Led by the highly respected Chetan Sharma Consulting in partnership with Wasabi Mobile and AEneas Strategy, the in-depth research will reveal consumers behavior and interaction with mobile advertising. The information and insights gained will provide valuable insight that brands, ad agencies, operators, networks, and mobile executives need to know to stimulate growth of the US mobile advertising industry.

The research will cut through the hype surrounding the US mobile advertising industry, giving a clear and true representation of the state of the current market as well as highlighting key industry strategies to stimulate mobile advertising revenue growth. The research will include in-depth interviews with mobile executives, advertising agencies and mobile network operators. We will also have focus groups which dive deeply into consumer behaviors around how they respond to current mobile advertising elements in the marketplace.

Speaking on the importance of this study Chetan Sharma notes, “Mobile Advertising is one of the most talked about areas in the wireless industry yet it remains a fractured advertising ecosystem with little understanding as to how consumers feel about it and more importantly why. While there has been plenty of research work done on the ‘how,’ there has been less amount of research done on the “why.” We want to understand the ‘undercurrents,’ the ‘hidden behaviors,’ and the ‘consumer psychology’ as it relates to mobile advertising.“

US Partners

Wasabi Mobile - Marketing Partner
http://www.wasabimobile.com
Wasabi a direct mobile marketing firm has developed and managed ground breaking mobile advertising programs for some of the top carriers and brands in the world. As evidenced by two of their carrier clients having achieved the #1 mobile ad sales position in the US and the UK Wasabi has a proven global track record of helping operators and publishers MAXIMIZE mobile advertising revenues. Wasabi also works with brands helping to MAXIMIZE engagement with their mobile audience. Using proprietary steaMmarketing, full managed mobile ad programs and custom targeted channelsWasabi implements tangible programs that MAXIMIZE response and revenues.

Chetan Sharma Consulting - Research Partner
http://www.chetansharma.com
Chetan Sharma Consulting is a consulting and advisory firm started in 2001. We are focused on ASSISTING companies in the mobile and voice communications sector with product management, technical due diligence, scenario planning, market and competitive research, patent & IP strategy, technology and business strategy.

CamerJam Events - Event Partner
http://www.camerjam.com
Camerjam Events is an exciting new conference and events company at the forefront of the mobile industry. Under the Camerjam umbrella, industry experts, leading executives and high end analysts are brought together in stimulating environments to promote idea exchange, facilitate networking opportunities and drive industries forward.

USA Project

Sponsors